Wildwood Camping
Branding — UX/UI Design
Since 2023, I've been responsible for brand design, art direction, and the execution and production of all designs at Wildwood Camping. As part of a comprehensive relaunch, the existing brand design was completely redesigned. The result is a cohesive look and a clear digital experience, now running across multiple locations.
Brand Design
At Wildwood, nature comes first. People deliberately take a step back. The design follows the same idea: simple and reduced but playful, because everything is made with heart. It fits naturally into its surroundings and gives guests a calm place to stay.
Illustration
Over the years, a little illustration world has taken shape, reflecting the different kinds of nature at each location. Hand-painted illustrations sit alongside a simpler, reduced set of icons, developed together with illustrators Sanjini Redmond and Sascha Pollach, and designer Cristina Moreno Véguez.
Signage
A simple signage system guides guests through each site in the same easy way. Recurring shapes, colours and icons make it easy to recognise, wherever you are.
Website
The website relaunch went live in May 2026, with the simple goal of making things easier to use. Strong imagery and video give each site its own atmosphere, while the information guests actually need stays easy to find.
